MSC Back-up Flow-chart 

Business Intelligence – Troy Dueck 

• Dashboards – Troy Dueck 
  • First back up: Tyrome Turner 
  • Second back up: ITS 
• Market Research – Roman Bryan 
  • Primary Research – Roman Bryan 
    • First back up: Dani Shepard 
    • Second back-up: Tyrome Turner 
  • Secondary Research – Dani Shepard 
    • First back up: Roman Bryan 
    • Second back-up: Troy Dueck 
• External Reports – Tyrome Turner 
  • First back up: Troy Dueck 
  • Second back up: David Chizum 

Digital Marketing – Rob Costlow

• Web Content – Haley Sadlo
  • Moody.edu – Brady Adams
    • First back up: Haley Sadlo
    • Second back-up: Ellie Simpson
  • Moodyradio.org – Ellie Simpson
    • First back up: Haley Sadlo
    • Second back up: Dania Yanes
  • Radiomoody.org – Dania Yanes
    • First back up: Ellie Simpson
    • Second back up: Haley Sadlo
  • Todayintheword.org – Lisa Mollenkamp
    • First back up: Haley Sadlo
    • Second back up: Rob Costlow
  • Moodyconferences.com – Haley Sadlo
    • First back up: Brady Adams
    • Second back up: Ellie Simpson
  • EDU Portal sites – Brady Adams
    • First back up: Haley Sadlo
    • Second back up: Ellie Simpson
  • All other Portal sites – Haley Sadlo
    • First back up: Brady Adams
    • Second back up: Ellie Simpson
• Email / SMS campaign setup/send – Danielle Wieser
  • First back up: Bradley Knight
  • Second back up (limited): Rob Costlow / new hire TBD
• Paid Advertising setup (Search, Social, Display, Other) – Rob Costlow
  • First back up: Bradley Knight
  • Second back up: new hire TBDProgram & Event Management – Mary Chapman Deas

Education Marketing – Cheyenne Lehto

• Education Eloqua Campaigns & Emails – Flavius Strain (PTP)
  • First back up: Joshua Laureance (PTS – CRM01@moody.edu)
  • Second back up: Danielle Wieser, digital marketing
• Education Project Coordination – Daneyliz Rodriguez
  • First back up: Cheyenne Lehto
  • Second back up: Jacob Iverson
• Ongoing Lead Generation Campaign Vendor Coordination – Cheyenne Lehto
  • First back up: Daneyliz Rodriguez
  • Second back up: Audrianna Cageao, Admissions
• Ongoing Lead Generation Digital Advertising Campaigns – Rob Costlow
  • First back up: TBD Digital Advertising Specialist, digital marketing
  • Second back up: Bradley Knight, digital marketing

Integrated Marketing Communications - Julia Baad

• Marcom Editorial Team Leader – Jeff Smith
  • First back up: Linda Piepenbrink
  • Second back up: Elena Mafter
• Marcom Design Team Leader – Lynn Gabalec
  • First back up: Larry Bohlin
  • Second back up: Rachel Hutcheson

Program & Event Management – Mary Chapman Deas

• All Events – Mary Chapman Deas
  • First backup – Lauren Cuevas
  • Second backup – Sam Choy
• Corporate/Ministry Events – Lauren Cuevas
  • First back up: Dan Fleming
  • Second back up: Mary Chapman Deas
• Internal/Student/External Events – Ruth Kasali
  • First backup – Lauren Cuevas
  • Second backup – Dan Fleming
• RegFox/Event App – Dan Fleming
  • First backup – Lauren Cuevas
• Program Management/WMJ/DDCS/ST/CP - Jacob Iverson
  • First backup – Laura Straw
  • Second backup – Maddie Yates
  • Third backup – Mary Chapman Deas
• Project Coordinator (Alumni/EMM/DDRP) - Laura Straw
  • First backup – Jacob Iverson
  • Second backup – Daneyliz Rodriguez
  • Third backup – Maddie Yates
• Project Coordinator (Radio) - Maddie Yates
  • First backup – Jacob Iverson
  • Second backup – Laura Straw

Radio Marketing – George Economos 

• Spot Production/Coordination – Andre Gordillo 
  • First back up: Jonah Swenson
  • Second back up: George Economos 
• Ongoing Lead Generation Campaign  –  Andre Gordillo  
  • First back up: George Economos
  • Second back up: (TBD) 
• Digital Advertising Campaigns – George Economos 
  • First back up: Andre Gordillo
  • Second back up: (TBD)
• Eloqua Emails – George Economos (PTP) 
  • First back up: Samuel Bowen  
  • Second back up: Andre Gordillo
• Affiliate Partnerships and Programs – George Economos
  • First back up: Andre Gordillo
  • Second back up: TBD
• Local Station Campaigns – George Economos
  • First back up: Andre Gordillo
  • Second back up: TBD
• Website and Affiliate page updates – George Economos
  • First back up: Andre Gordillo
  • Second back up: TBD

Strategic Communications – Brian Regnerus

• Internal Communications – Noelle Bud
  • First back up: External Communications Manager (being hired)
  • Second back up: Brian Regnerus
• External Communications – External Communications Manager (being hired)
  • First back up: Noelle Bud (currently managing)
  • Second back up: Brian Regnerus
• Social Media platforms and policies – Shannon Renke
  • First back up: Brian Regnerus
  • Second back up: Noelle Bud
• Social Media (Edu accounts) - SMS Edu (being hired)
  • First back up: Shannon Renke
  • Second back up: Noelle Bud
• Social Media (radio accounts) - Anna Gonzales
  • First back up: Shannon Renke
  • Second back up: Noelle Bud
• Social Media (corporate accounts, i.e. non edu, non radio) - External Communications Manager (being hired)
  • First back up: Shannon Renke
  • Second back up: Noelle Bud (currently managing)