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MSC Back-up Flow-chart 

Busniess Intelligence

Digital Marketing

Education Marketing

Integrated Marketing Communications

Program and Event Management

Radio Marketing

Strategic Communications

 

 

 

Business Intelligence – Troy Dueck 

  • Dashboards – Troy Dueck 
    • First back up: Tyrome Turner 
    • Second back up: ITS 
  • Market Research – Roman Bryan 
    • Primary Research – Roman Bryan 
      • First back up: Dani Shepard 
      • Second back-up: Tyrome Turner 
    • Secondary Research – Dani Shepard 
      • First back up: Roman Bryan 
      • Second back-up: Troy Dueck 
  • External Reports – Tyrome Turner 
    • First back up: Troy Dueck 
    • Second back up: David Chizum 

Digital Marketing – Rob Costlow

  • Web Content – Haley Sadlo
    • Moody.edu – Brady Adams
      • First back up: Haley Sadlo
      • Second back-up: Ellie Simpson
    • Moodyradio.org – Ellie Simpson
      • First back up: Haley Sadlo
      • Second back up: Dania Yanes
    • Radiomoody.org – Dania Yanes
      • First back up: Ellie Simpson
      • Second back up: Haley Sadlo
    • Todayintheword.org – Lisa Mollenkamp
      • First back up: Haley Sadlo
      • Second back up: Rob Costlow
    • Moodyconferences.com – Haley Sadlo
      • First back up: Brady Adams
      • Second back up: Ellie Simpson
    • EDU Portal sites – Brady Adams
      • First back up: Haley Sadlo
      • Second back up: Ellie Simpson
    • All other Portal sites – Haley Sadlo
      • First back up: Brady Adams
      • Second back up: Ellie Simpson
  • Email / SMS campaign setup/send – Danielle Wieser
    • First back up: Bradley Knight
    • Second back up (limited): Rob Costlow / new hire TBD
  • Paid Advertising setup (Search, Social, Display, Other) – Rob Costlow
    • First back up: Bradley Knight
    • Second back up: new hire TBDProgram & Event Management – Mary Chapman Deas

Education Marketing – Cheyenne Lehto

  • Education Eloqua Campaigns & Emails – Flavius Strain (PTP)
    • First back up: Joshua Laureance (PTS – CRM01@moody.edu)
    • Second back up: Danielle Wieser, digital marketing
  • Education Project Coordination – Daneyliz Rodriguez
    • First back up: Cheyenne Lehto
    • Second back up: Jacob Iverson
  • Ongoing Lead Generation Campaign Vendor Coordination – Cheyenne Lehto
    • First back up: Daneyliz Rodriguez
    • Second back up: Audrianna Cageao, Admissions
  • Ongoing Lead Generation Digital Advertising Campaigns – Rob Costlow
    • First back up: TBD Digital Advertising Specialist, digital marketing
    • Second back up: Bradley Knight, digital marketing

Integrated Marketing Communications - Julia Baad

  • Marcom Editorial Team Leader – Jeff Smith
    • First back up: Linda Piepenbrink
    • Second back up: Elena Mafter
  • Marcom Design Team Leader – Lynn Gabalec
    • First back up: Larry Bohlin
    • Second back up: Rachel Hutcheson

Program & Event Management – Mary Chapman Deas

  • All Events – Mary Chapman Deas
    • First backup – Lauren Cuevas
    • Second backup – Sam Choy
  • Corporate/Ministry Events – Lauren Cuevas
    • First back up: Dan Fleming
    • Second back up: Mary Chapman Deas
  • Internal/Student/External Events – Ruth Kasali
    • First backup – Lauren Cuevas
    • Second backup – Dan Fleming
  • RegFox/Event App – Dan Fleming
    • First backup – Lauren Cuevas
  • Program Management/WMJ/DDCS/ST/CP - Jacob Iverson
    • First backup – Laura Straw
    • Second backup – Maddie Yates
    • Third backup – Mary Chapman Deas
  • Project Coordinator (Alumni/EMM/DDRP) - Laura Straw
    • First backup – Jacob Iverson
    • Second backup – Daneyliz Rodriguez
    • Third backup – Maddie Yates
  • Project Coordinator (Radio) - Maddie Yates
    • First backup – Jacob Iverson
    • Second backup – Laura Straw

Radio Marketing – George Economos 

  • Spot Production/Coordination – Andre Gordillo 
    • First back up: Jonah Swenson
    • Second back up: George Economos 
  • Ongoing Lead Generation Campaign  –  Andre Gordillo  
    • First back up: George Economos
    • Second back up: (TBD) 
  • Digital Advertising Campaigns – George Economos 
    • First back up: Andre Gordillo
    • Second back up: (TBD)
  • Eloqua Emails – George Economos (PTP) 
    • First back up: Samuel Bowen  
    • Second back up: Andre Gordillo
  • Affiliate Partnerships and Programs – George Economos
    • First back up: Andre Gordillo
    • Second back up: TBD
  • Local Station Campaigns – George Economos
    • First back up: Andre Gordillo
    • Second back up: TBD
  • Website and Affiliate page updates – George Economos
    • First back up: Andre Gordillo
    • Second back up: TBD

Strategic Communications – Brian Regnerus

  • Internal Communications – Noelle Bud
    • First back up: External Communications Manager (being hired)
    • Second back up: Brian Regnerus
  • External Communications – External Communications Manager (being hired)
    • First back up: Noelle Bud (currently managing)
    • Second back up: Brian Regnerus
  • Social Media platforms and policies – Shannon Renke
    • First back up: Brian Regnerus
    • Second back up: Noelle Bud
  • Social Media (Edu accounts) - SMS Edu (being hired)
    • First back up: Shannon Renke
    • Second back up: Noelle Bud
  • Social Media (radio accounts) - Anna Gonzales
    • First back up: Shannon Renke
    • Second back up: Noelle Bud
  • Social Media (corporate accounts, i.e. non edu, non radio) - External Communications Manager (being hired)
    • First back up: Shannon Renke
    • Second back up: Noelle Bud (currently managing)