MSC Back-up Flow-chart
Busniess Intelligence |
Digital Marketing |
Education Marketing |
Integrated Marketing Communications |
Program and Event Management |
Radio Marketing |
Strategic Communications |
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Business Intelligence – Troy Dueck
- Dashboards – Troy Dueck
- First back up: Tyrome Turner
- Second back up: ITS
- Market Research – Roman Bryan
- Primary Research – Roman Bryan
- First back up: Dani Shepard
- Second back-up: Tyrome Turner
- Secondary Research – Dani Shepard
- First back up: Roman Bryan
- Second back-up: Troy Dueck
- Primary Research – Roman Bryan
- External Reports – Tyrome Turner
- First back up: Troy Dueck
- Second back up: David Chizum
Digital Marketing – Rob Costlow
- Web Content – Haley Sadlo
- Moody.edu – Brady Adams
- First back up: Haley Sadlo
- Second back-up: Elizabeth McDaniel
- Moodyradio.org – (Radio Specialist TBD)
- First back up: Haley Sadlo
- Second back up: Dania Yanes
- Radiomoody.org – Dania Yanes
- First back up: Haley Sadlo
- Second back up: Elizabeth McDaniel
- Todayintheword.org – Lisa Mollenkamp
- First back up: Haley Sadlo
- Second back up: Elizabeth McDaniel
- Moodyconferences.com – Haley Sadlo
- First back up: Elizabeth McDaniel
- Second back up: Brady Adams
- EDU Portal sites – Brady Adams
- First back up: Haley Sadlo
- Second back up: Elizabeth McDaniel
- All other Portal sites – Haley Sadlo
- First back up: Elizabeth McDaniel
- Second back up: Brady Adams
- Moody.edu – Brady Adams
- Email / SMS campaign setup/send – TBD
- First back up: Bradley Knight
- Second back up (limited): Rob Costlow / new hire TBD
- Paid Advertising setup (Search, Social, Display, Other) – Rob Costlow
- First back up: Bradley Knight
- Second back up: new hire TBD (Program & Event Management – Mary Chapman Deas)
Education Marketing – Cheyenne Lehto
- Education Eloqua Campaigns & Emails – Flavius Strain (PTP)
- First back up: Joshua Laureance (PTS – CRM01@moody.edu)
- Second back up: Danielle Wieser, digital marketing
- Education Project Coordination – Daneyliz Rodriguez
- First back up: Cheyenne Lehto
- Second back up: Jacob Iverson
- Ongoing Lead Generation Campaign Vendor Coordination – Cheyenne Lehto
- First back up: Daneyliz Rodriguez
- Second back up: Audrianna Cageao, Admissions
- Ongoing Lead Generation Digital Advertising Campaigns – Rob Costlow
- First back up: TBD Digital Advertising Specialist, digital marketing
- Second back up: Bradley Knight, digital marketing
Integrated Marketing Communications - Julia Baad
- Marcom Editorial Team Leader – Jeff Smith
- First back up: Linda Piepenbrink
- Second back up: Elena Mafter
- Marcom Design Team Leader – Lynn Gabalec
- First back up: Larry Bohlin
- Second back up: Rachel Hutcheson
Program & Event Management – Mary Chapman Deas
- All Events – Mary Chapman Deas
- First backup – Lauren Cuevas
- Second backup – Sam Choy
- Corporate/Ministry Events – Lauren Cuevas
- First back up: Dan Fleming
- Second back up: Mary Chapman Deas
- Internal/Student/External Events – Ruth Kasali
- First backup – Lauren Cuevas
- Second backup – Dan Fleming
- RegFox/Event App – Dan Fleming
- First backup – Lauren Cuevas
- Program Management/WMJ/DDCS/ST/CP - Jacob Iverson
- First backup – Laura Straw
- Second backup – Maddie Yates
- Third backup – Mary Chapman Deas
- Project Coordinator (Alumni/EMM/DDRP) - Laura Straw
- First backup – Jacob Iverson
- Second backup – Daneyliz Rodriguez
- Third backup – Maddie Yates
- Project Coordinator (Radio) - Maddie Yates
- First backup – Jacob Iverson
- Second backup – Laura Straw
Radio Marketing – George Economos
- Spot Production/Coordination – Andre Gordillo
- First back up: Jonah Swenson
- Second back up: George Economos
- Ongoing Lead Generation Campaign – Andre Gordillo
- First back up: George Economos
- Second back up: (TBD)
- Digital Advertising Campaigns – George Economos
- First back up: Andre Gordillo
- Second back up: (TBD)
- Eloqua Emails – George Economos (PTP)
- First back up: Samuel Bowen
- Second back up: Andre Gordillo
- Affiliate Partnerships and Programs – George Economos
- First back up: Andre Gordillo
- Second back up: TBD
- Local Station Campaigns – George Economos
- First back up: Andre Gordillo
- Second back up: TBD
- Website and Affiliate page updates – George Economos
- First back up: Andre Gordillo
- Second back up: TBD
Strategic Communications – Brian Regnerus
- Internal Communications – Noelle Bud
- First back up: External Communications Manager (being hired)
- Second back up: Brian Regnerus
- External Communications – External Communications Manager (being hired)
- First back up: Noelle Bud (currently managing)
- Second back up: Brian Regnerus
- Social Media platforms and policies – Shannon Renke
- First back up: Brian Regnerus
- Second back up: Noelle Bud
- Social Media (Edu accounts) - SMS Edu (being hired)
- First back up: Shannon Renke
- Second back up: Noelle Bud
- Social Media (radio accounts) - Anna Gonzales
- First back up: Shannon Renke
- Second back up: Noelle Bud
- Social Media (corporate accounts, i.e. non edu, non radio) - External Communications Manager (being hired)
- First back up: Shannon Renke
- Second back up: Noelle Bud (currently managing)