MSC Back-up Flow-chart 

Business Intelligence – Troy Dueck 

• Dashboards – Troy Dueck 
  • First back up: Tyrome Turner 
  • Second back up: ITS 
• Market Research – Roman Bryan 
  • Primary Research – Roman Bryan 
    • First back up: Dani Shepard 
    • Second back-up: Tyrome Turner 
  • Secondary Research – Dani Shepard 
    • First back up: Roman Bryan 
    • Second back-up: Troy Dueck 
• External Reports – Tyrome Turner 
  • First back up: Troy Dueck 
  • Second back up: David Chizum 

Digital Marketing – Rob Costlow

• Digital Experience – Haley Sadlo
  • Moody.edu – Brady Adams
    • First back up: Elizabeth McDaniel
    • Second back-up: David Leitz
  • Moodyradio.org – Jeremiah Jones
    • First back up: Haley Sadlo
    • Second back up: David Leitz
  • Radiomoody.org – Dania Yanes
    • First back up: David Leitz
    • Second back up: Elizabeth McDaniel
  • Todayintheword.org – Lisa Mollenkamp
    • First back up: Elizabeth McDaniel
    • Second back up: Haley Sadlo
  • Moodyconferences.com – Haley Sadlo
    • First back up: Elizabeth McDaniel
    • Second back up: David Leitz
  • EDU Portal sites – Brady Adams
    • First back up: Elizabeth McDaniel
    • Second back up: David Leitz
  • All other Portal sites – Haley Sadlo
    • First back up: Elizabeth McDaniel
    • Second back up: David Leitz
  • Campaigns – Haley Sadlo
    •  First back up: Elizabeth McDaniel
    • Second back up: David Leitz
• Email / SMS campaign setup/send – TBD (Digital Communication Manager to be hired)
  • First back up: Bradley Knight
  • Second back up (limited): Rob Costlow / new hire TBD
• Paid Advertising setup (Search, Social, Display, Other) – Brock Lockenour
  • First back up: Rob Costlow
  • Second back up: Bradley Knight

Education Marketing – Open Director Role

• Education Eloqua Campaigns & Emails – Joshua Laureance (PTS – CRM01@moody.edu) 
  • First back up: Bradley Knight
  • Second back up: TBD
• Education Project Coordination – Daneyliz Rodriguez
  • First back up: Catie Klug
  • Second back up: TBD
• Ongoing Lead Generation Campaign Vendor Coordination – Catie Klug
  • First back up: Daneyliz Rodriguez
  • Second back up: TBD
• Ongoing Lead Generation Digital Advertising Campaigns – Rob Costlow
  • First back up: Brock Lockenour
  • Second back up: Bradley Knight, digital marketing

Integrated Marketing Communications - Julia Baad

• Marcom Editorial Team Leader – Jeff Smith
  • First back up: Linda Piepenbrink
  • Second back up: Eric Romero
• Marcom Design Team Leader – Lynn Gabalec
  • First back up: Larry Bohlin
  • Second back up: Rachel Hutcheson

Program & Event Management – Mary Chapman Deas

• All Events – Lauren Cuevas
  • First backup – Mary Chapman Deas
  • Second backup – Sam Choy
• Corporate/Ministry Events – Lauren Cuevas
  • First back up: Dan Fleming
  • Second back up: Mary Chapman Deas
• Internal/Student Events – Rachel Snyder
  • First backup – Lauren Cuevas
  • Second backup – Dan Fleming
• External Events – Nancy Bhagat-Boyd 
  • First backup – Rachel Snyder
  • Second backup – Dan Fleming
• RegFox/Event App – Dan Fleming
  • First backup – Lauren Cuevas
• Program Management - Mary Chapman Deas
  • WMJ – Maddie Yates
  • WMJ backup – Jasmine Hoddenbach
• Project Coordinator (DDCS/S&D) - Maddies Yates
  • First backup – Mary Chapman Deas
  • Second backup – Daneyliz Rodriguez
  • Third backup – Sam Choy
• Project Coordinator (Alumni/EMM) - Jasmine Hoddenbach
  • First backup – Maddie Yates
  • Second backup – Mary Chapman Deas
• Project Coordinator (Corporate/MSC) - Jasmine Hoddenbach
  • First backup – Maddie Yates
  • Second backup – Mary Chapman Deas

Radio Marketing – Andre Gordillo

• Project Coordinator (Radio/DDRP) - Laura Straw 
  • First back up: TBD 
  • Second back up: TBD 
• Spot Production/Coordination – Andre Gordillo  
  • First back up: Dan Craig 
  • Second back up: Lu Lopez 
• Ongoing Lead Generation Campaign  –  Andre Gordillo 
  • First back up: Andre Gordillo 
  • Second back up: TBD 
• Digital Advertising Campaigns – Andre Gordillo 
  • First back up: Andre Gordillo 
  • Second back up: TBD 
• Eloqua Emails – Andre Gordillo 
  • First back up: Laura/ Bradley? 
  • Second back up: TBD 
• Affiliate Partnerships and Programs – George Economos 
  • First back up: Dave Woodward 
  • Second back up: TBD 
• Local Station Campaigns – Andre Gordillo 
  • First back up: Jason Crosby?  
  • Second back up: Ray Hashley 
• Website page updates – Andre Gordillo 
  • First back up: Jeremiah Jones 
  • Second back up: Laura Straw 

Strategic Communications – Brian Regnerus

• Internal Communications – Noelle Bud 
  • First back up: External Communications Manager (being hired) 
  • Second back up: Brian Regnerus 
• External Communications – External Communications Manager (being hired) 
  • First back up: Noelle Bud (currently managing) 
  • Second back up: Brian Regnerus 
• Social Media platforms and policies – Shannon Renke 
  • First back up: Noelle Bud 
  • Second back up: Sam Choy 
• Social Media (Edu accounts) - Claire Neese 
  • First back up: Shannon Renke 
  • Second back up: Noelle Bud 
• Social Media (radio accounts) - Anna Gonzalez 
  • First back up: Shannon Renke 
  • Second back up: Noelle Bud 
• Social Media (corporate accounts, i.e. non edu, non radio) - Noelle Bud 
  • First back up: Shannon Renke 
  • Second back up: Sam Choy