BRAND GUIDES

Download these helpful guides and policies for use in creating promotional materials, creative copy and digital assets.

Ministry Brand Guides

Included are guidelines for logo, tagline, color and imagery usage.

Moody Global Brand Style Guide  (pdf)
Includes Moody Global, Radio, Education, Publishers, Athletics and Today in the Word guidelines.

Moody Radio Brand Style Guide (pdf)

Moody Education Brand Style Guide (pdf)

Moody Athletics Style Guide (pdf)

Today in the Word Style Guide (pdf)

Brand Platform and Messaging

Additional guides for understanding and communicating the Moody brand.

Moody Strategic Direction (pdf)
One page version of strategic vision presented by Dr. Paul Nyquist.

Moody Brand Platform (pdf)
Includes brand commitment, dimensions, value proposition and core values.

Brand Message Mapping (pdf)
How to craft messaging that incorporates the brand values, based upon audience segment.

Letterhead and Envelopes

Please use all letterhead and envelopes with the "seal" logo before placing an order for those with the new branding.

Letterhead Style Guide (pdf)
Font, margin and other text guidelines when using letterhead.

DIGITAL GUIDES AND POLICIES

Download these helpful guides and policies for use in on websites and social media.

Digital Style Guides

Web copy uses a modified version of AP Style. Download the Style Guide below or visit the online wiki version.

PR and Web Style Guide (doc)

Web Style Guide and Documentation (wiki)

Digital Policies

Website Development Policy (pdf)
Requesting websites for affiliate groups of Moody—student groups, etc.

Moody Calendars Policy and Guidelines (pdf)
Events calendars on moody.edu, moodyglobal.org and other websites

myMoody Portal Policy and Guidelines (pdf)
For the Staff portion of my.moody.edu

Social Media Policy and Guidelines (pdf)

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